414: Jonah Berger | How to Change Anyone's Mi...

Meet Arthur Brand, the real-life Indiana Jones of the art world who's recovered 200+ stolen Picassos, Van Goghs, and Nazi-looted treasures.Full show notes and resources can be found here: jordanharbinger.com/1354What We Discuss with Arthur Brand:The Dr. No delusion: Why thieves k ...  Show more

Your married brother accidentally sent you a spicy text that was very much meant for a man. Now you're stuck holding his secret. It's Feedback Friday!And in case you didn't already know it, Jordan Harbinger (@JordanHarbinger) and Gabriel Mizrahi (@GabeMizrahi) banter and take you ...  Show more

Jonah Berger is a professor at the Wharton School of the University of Pennsylvania. He's an international bestselling author, a world-renowned expert on word of mouth, social influence, consumer behavior, and how products, ideas, and behaviors can catch on. In this episode, Eric ...  Show more

Jonah Berger, professor at the Wharton School of the University of Pennsylvania, says that most of us aren’t approaching persuasion the right way. Pushing people to behave how you’d like them to or believe the same things you do just doesn’t work, no matter how much data you give ...  Show more

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Have you ever wondered why some people seem to have a magical way with words, effortlessly connecting wit ...

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

Guest: <a href="https://jonahberg ...