Gallo: Godfathers of Wine | Thunderbird | 4

Heading into the turbulent 1960s, Ernest Gallo attempts to conquer the Midwestern wine market by taking on a dangerous associate of Al Capone in Chicago. As the company grows, the two Gallos join forces in consolidating their control over the family empire and edging their younge ...  Show more

It’s the 1980’s and Gallo rockets to the top of the new lucrative wine cooler market with a brilliant ad campaign for its Bartles and Jaymes brand. But long held resentments, buried secrets and lurking distrust bubble up to the surface when the “unknown Gallo brother,” Joe, Jr., ...  Show more

August 28, 1920. In the town of Tequila, fireworks burst overhead as people celebrate Mexico’s independence. Then… gunshots. Malachías Cuervo, heir to the famous tequila dynasty, has just reignited a bitter feud with his family’s rivals, the Sauzas. For decades, his brother José ...  Show more

In 1940, Pepsi President Walter Mack makes headlines by hiring a team of Black salesmen to target African American customers in a new “special markets” division. The pioneering sales team ventures into the Jim Crow south, where they build Pepsi’s brand loyalty among the Black com ...  Show more

Porsche enters a golden age of its history with the launch of an iconic car and victory on the racetrack. But when world events turn car buyers’ attention to fuel efficiency, Ferry Porsche faces an internal battle over the future direction of the company.Be the first to know abou ...  Show more

Messenger pigeons carried crucial communications that saved untold lives during World War 2. But before they soared into battle, these winged warriors needed to be trained. In today’s episode, Chris learns about these unsung heroes and faces a childhood fear of his own.Please sup ...  Show more