Pandemic Economy: Best of Business Wars Daily   | 8

Pandemic Economy: Best of Business Wars Daily...

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Denim Wars | Cowboys & Indigos | 1

It's the 1930s and Californian jeans maker Levi Strauss & Co. is struggling. The Great Depression is destroying jobs and killing demand for its denim workwear.So when a craze for the Old West boosts demand for jeans, Levi's and its rival Lee seize the moment. But then an unfamili ...  Show more

Denim Wars | Old Western Blues | 2

It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush.But when a wandering tailor approaches Strauss with a revolutionary idea, his business takes an unexpected turn into the world of workwear — and it will change his fami ...  Show more

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