Denim Wars | Cowboys & Indigos | 1

It's the mid-1800s and a young wholesaler called Levi Strauss is looking to cash in on the California Gold Rush.But when a wandering tailor approaches Strauss with a revolutionary idea, his business takes an unexpected turn into the world of workwear — and it will change his fami ...  Show more

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.Do they hold fast ...  Show more

What do Old West gold miners, biker gangs and Marilyn Monroe all have in common? The same pair of jeans…Invented by a down-on-his-luck immigrant tailor in the 1870s, this classic riveted pant launched a global denim market worth over $70B. How? By teaming up with Levi Strauss & C ...  Show more

Blue jeans have long been heralded as an iconic American wardrobe staple. The lust for that perfect pair of jeans transformed not only an era, but an entire industry—and not necessarily for the better. Learn more about your ad choices. Visit podcastchoices.com/adchoices 

This 2018 episode covers Levi Strauss, whose life story touches on a lot of important moments in U.S. history. His business was tied to the California Gold Rush, the U.S. Civil War and American clothing culture.See omnystudio.com/listener for privacy information. 

On this episode of Our American Stories, this is the story of how one man got his American Dream stitched into a pair of blue jeans. Lynn Downey (Levi Strauss & Co. historian) is here to tell the story. Support the show ( https://www.ouramericanstories.com/donate)Support the show: ...  Show more