Linda Boff, CMO of GE - Mastery of Storytelling

Linda Boff, CMO of GE - Mastery of Storytelli...

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Brandweek 2026: Why Marketing Belongs in Product, Finance AND Tech

In the age of AI, marketers still have to answer one big question: “Why should anyone choose you?”Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Ameetess Dira, CMO of Petzey, for a conversation about the decisions that become even more impor ...  Show more

 . 19min 11sec
Your Marketing Playbook Expired Last Week ft. Erin Oles of Salesforce

If you’re wondering why your good ol’ marketing playbook no longer works, the answer probably lies in the funnel you’re targeting. Turns out, the buyer changed the route.Recorded live at Advertising Week New York, this episode of Marketing Vanguard features Jenny Rooney in conver ...  Show more

 . 25min 56sec

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