Linda Boff, CMO of GE - Mastery of Storytelling

Linda Boff, CMO of GE - Mastery of Storytelli...

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Marketing Vanguard at Cannes: Why Forcing AI Adoption Backfires ft. Rafa Flores of Treasure AI

If you think the story behind AI is a productivity-led one, you’re wrong. Our series from Cannes 2026 continues as host Jenny Rooney sits down with Rafa Flores, Chief Product and Growth Officer at Treasure AI. In this one, Rafa cuts through the noise around AI adoption and AI-sel ...  Show more

Marketing Vanguard at Cannes: Stop Forcing Marketing Into False Binaries ft. Jill Kramer of Mastercard

Marketing Vanguard continues its Cannes 2026 series as host Jenny Rooney sits down with Jill Kramer, Chief Marketing and Communications Officer at Mastercard. In this conversation, Jill reveals the false binaries marketing keeps boxing itself into: AI vs. creativity, brand vs. pe ...  Show more

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