Shelley Haus, CMO of Ulta - Architecting Bran...

How does one keep a 100-year-old brand relevant in today’s turbulent times of marketing and consumption? The full picture reveals itself in this episode of the Marketing Vanguard podcast as Laura Knebusch, SVP of CPG Marketing and CX at Georgia-Pacific, breaks down what it takes ...  Show more

Creative scrappiness can take brands where no one else has ever gone before - that’s BodyArmor’s story and we’re diving deep into it on the latest episode of the Marketing Vanguard podcast. Tune in as the brand’s CMO, Tom Gargiulo, opens up the pages of his playbook on succeeding ...  Show more

In 2020, Lindsay Holden, alongside her Co-Founders Britta Chatterjee and Shannon Kearney, set out to disrupt the haircare space with the launch of their clean, inclusive, and salon-grade haircare brand, Odele. Derived from the Norwegian phrase for “to share,” Odele can be used ...

In founding clean skin-centric beauty line Ilia ten years ago, Sasha Plavsic was way ahead of the industry in what would become known as “clean beauty.” The brand began with a l ...

In 2010, while working as a fashion assistant at Vogue, Emily Weiss started a beauty blog called Into The Gloss. She quickly attracted a following of devoted readers hooked on the blog's intimate snapshots of style makers' beauty routines. Within a few years, Em ...  Show more

Tory Burch didn’t set out to make her name into a brand; she didn’t even set out to get into fashion. As a matter of fact, she sort of gave up any fashion ambitions when her first designs were rejected by Ralph Lauren. But after noticing there were plenty luxury brands and ple ...