Evan Greene, CMO of The Recording Academy - The Man behind the GRAMMYs

Evan Greene, CMO of The Recording Academy - T...

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Benoit Vatere's Case for Keeping Liquid Death Dangerous at Scale

How can you sell water in a can successfully, without making it a gimmick? In this live episode of Marketing Vanguard from Brandweek Atlanta, host Jenny Rooney sits down with Benoit Vatere, Chief Media Officer at Liquid Death, to explore how he, as a non-traditional entrepreneur ...  Show more

The Art of Making Fintech Cool with Catherine Ferdon of Coinbase

Taking risks and having them pay off in an industry as regulated as fintech can seem like an impossible task. But Coinbase’s success in bold and unique marketing proves it isn’t. In this episode of Marketing Vanguard, Coinbase CMO, Catherine Ferdon, reveals why bold creativity ma ...  Show more

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