Susan Vobejda, CMO of The Trade Desk - From Wall Street to Fashion to Tech

Susan Vobejda, CMO of The Trade Desk - From W...

ADWEEKADWEEK

Up next

How Crocs Turned "Ugly" Into Cultural Cool ft. Chief Brand Officer Terence Reilly

How do you make a brand that’s perceived as “uncool” a cultural moment? Terence Reilly, Chief Brand Officer of Crocs, reveals his playbook in this episode of Marketing Vanguard. He reveals how he transformed a meme product into a global phenomenon, why embracing risk and "failing ...  Show more

 . 23min 6sec
If You Can Sell Insurance, You Can Sell Anything ft. Tory Pachis of Amica Insurance

The power of word-of-mouth and referral-based marketing takes on a whole new meaning in this episode of Marketing Vanguard. Tune in as Amica Insurance EVP and CMO, Tory Pachis, reveals how their Rhode Island–based challenger brand competes against massive incumbents by doubling d ...  Show more

 . 29min 44sec

Recommended Episodes

Susan Lyne, President and Founder of BBG Ventures: “Don’t say yes or no in the room.”
9 to 5ish with theSkimm

Susan Lyne’s career isn’t easy to Skimm. She grew up in Boston, and after going to college for a while, decided to skip school and get straight into her career. Susan was a journalist. Then she switched into entertainment, and even started her own magazine. Since then, she’s been ...  Show more

 . 36min 50sec
The Digital Transformation of Ingka Group with Chief Technology Officer, Susan Standiford
Mission Daily

You may think everything in IKEA is easy to piece together, but what you see in-store and online has taken years, even decades, of iteration to create. Unlike their mattress frames, IKEA’s technology takes more than just an Allen wrench to build. And leading it all is Susan Stand ...  Show more

 . 54min 17sec
NEW MONEY: Building Your Brand, Then Building a Brand – Using the Power of Influence to Start a Business
CoinDesk Podcast Network

There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns. Two influencers-turned-brand-founders Sabrina Sadeghian of the sk ...  Show more

 . 27min 19sec
056 - Staying Productive in Silicon Valley — with Elay Cohen
The Futur with Chris Do

This episode of The Futur was sponsored by the all-new Chase Ink Business Unlimited Credit Card. When Elay Cohen moved to Silicon Valley from his hometown of Toronto, he had dreams of starting his own successful company. It would be fifteen years until that dream came true, but i ...  Show more

 . 1h 6min