Sally Hogshead's 4th EOFire appearance is her most FASCINATING yet!

Sally Hogshead's 4th EOFire appearance is her...

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Why Great Architects Need More Than Talent to Succeed with Nancy S. Weinman

Nancy S. Weinman is an award-winning architect and founder of Weinman Architectural Services, blending design and construction expertise while mentoring the next generation of architects to build confidence and careers. Top 3 Value Bombs 1. Talent may win the project, but executi ...  Show more

Building a Premium Brand in a Commodity Category with Mark Rushmore

Mark Rushmore is the Co-Founder and CCO of SURI, the most highly-rated sustainable electric toothbrush brand on Trustpilot. He co-founded SURI to radically transform the oral health category, creating an award-winning sonic toothbrush which sits at the intersection of performance ...  Show more

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65. Having an Authentic Brand in a Distracted World with Sally Hogshead
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<span style="font-size: 8pt;">The incredible Sally Hogshead has done it all. She's a branding expert who founded her own ad agency in her 20s and has worked with prestigious companies like Nike, Godiva, and MINI Cooper. She's also the author of two New York Times bestselling b ...

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Sally Hogshead (@SallyHogshead) tells us how we can make anything fascinating in as little as one hour by applying the principles of her book Fascinate: How to Make Your Brand Impossible to Resist. The Cheat Sheet: Are you pistachio or vanilla? Different is better than better -- ...  Show more

BONUS: Sally Hogshead | Fascination Advantage Assessment
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Sally Hogshead (@SallyHogshead), author of Fascinate: How to Make Your Brand Impossible to Resist, rejoins the show to tell us how our audience scored in her Fascination Advantage Assessment. You'll be as surprised as she was when you hear the results! The Cheat Sheet: Personali ...  Show more

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