Denim Wars | Old Western Blues | 2

Denim Wars | Old Western Blues | 2

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Denim Wars | Storming the Castle | 3

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. 

But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.</ ...

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Denim Wars | From Freak to Chic | 4

It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. 

But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar batt ...

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