Denim Wars | Old Western Blues | 2

It's the 1950s and young Americans are idolizing the new wave of Hollywood rebels and horrifying their parents by wearing jeans. But as these post-war renegades take denim duds out of the workplace, the jean giants find themselves between a rock and a hard place.Do they hold fast ...  Show more

It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar battleground: the c ...  Show more

This 2018 episode covers Levi Strauss, whose life story touches on a lot of important moments in U.S. history. His business was tied to the California Gold Rush, the U.S. Civil War and American clothing culture.See omnystudio.com/listener for privacy information. 

What do Old West gold miners, biker gangs and Marilyn Monroe all have in common? The same pair of jeans…Invented by a down-on-his-luck immigrant tailor in the 1870s, this classic riveted pant launched a global denim market worth over $70B. How? By teaming up with Levi Strauss & C ...  Show more

On this episode of Our American Stories, this is the story of how one man got his American Dream stitched into a pair of blue jeans. Lynn Downey (Levi Strauss & Co. historian) is here to tell the story. Support the show ( https://www.ouramericanstories.com/donate)Support the show: ...  Show more

Teenage millionaire Howard Hughes heads west with dreams of conquering Hollywood. But the bold Texan outsider quickly learns that making a hit movie is harder than it looks under Tinseltown’s bright lights.Be the first to know about Wondery’s newest podcasts, curated recommendati ...  Show more