#059: Display Ads and Ad Fraud with John Nard...

What do diamond ring shopping, Uber pricing psychology, and active user metrics gone wrong have in common? They all highlight our complicated relationship with precision versus accuracy—and how that relationship can either build or destroy trust in our data. Arik Friedman from At ...  Show more

Research and analytics: are they more like peanut butter and chocolate, or more like oil and water? On this episode, we dig into the surprisingly common (and surprisingly unfortunate) divide between these two disciplines with Stefanie Zammit, Global Director of Analytics and Insi ...  Show more

MKTG STINX by Bob Hoffman

ABOUT THE BOOK:

From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful ...

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman 

ABOUT THE BOOK:

In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of ...

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founde ...  Show more

Maybe she's born with it, maybe it's __________.The best part of waking up, is _______ in your cup!Got ____?If you can identify these brands based on tagline alone, it's possible you... are a 90s kid.The '90s were arguably the peak moment of advertisers trying to make an impressi ...  Show more