#059: Display Ads and Ad Fraud with John Nard...

As Kevin McCallister once taught us: just because the house is still standing doesn't mean everything's under control. Everyone's racing to adopt AI, but has anyone actually read the fine print? For this year's International Women's Day episode, we are joined by Aubrey Blanche to ...  Show more

We know what the work of the data practitioner is, right? It's everything from managing data ingestion to data governance to report development to experimental design to basic and advanced analytics. It's writing (or vibe-writing?) SQL or Python or R while also being adept at wha ...  Show more

MKTG STINX by Bob Hoffman

ABOUT THE BOOK:

From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful ...

Inside the Black Box: How Marketers Waste Billions in Online Advertising by Bob Hoffman 

ABOUT THE BOOK:

In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of ...

Phoenix Ha says media buying is like dating because there’s so much noise. So, how can you create an ad that makes the audience feel like they’ve found the one? Get ready for a media buying crash course. Phoenix Ha is the CEO of Ad Beacon, a leading data company that helps founde ...  Show more

Live from New York, it’s Upfronts week, where TV networks sell billions of dollars of advertising with glitzy presentations. It’s also the third week of the writers’ strike, which means the people who make the shows that run in between ads are picketing those presentations. So it ...  Show more