11. The Science of Influence: How to Persuade Others And Hold Their Attention

11. The Science of Influence: How to Persuade...

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271. Rethinks: The Key to Lasting Behavior Change

The secret to building habits that stick.Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.”As the founder and director of Stanford's Behavior Design L ...  Show more

270. Make Belief: The Mindset Shifts That Make Your Communication Stronger

Why beliefs can either cap our potential or push us toward possibility.What you believe about yourself could be holding you back. Fortunately, Nir Eyal says beliefs aren’t truths — and you can choose new ones.Eyal is a former lecturer at Stanford Graduate School of Business and t ...  Show more

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It can be difficult to grasp how much power of persuasion we actually have, or how to wield it wisely. 


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