11. The Science of Influence: How to Persuade...

Memorable communication isn’t about saying more—it’s making the right idea stick. No matter how compelling a presentation feels in the moment, most of what you say won’t last in your audience’s memory. The key isn’t trying to make people remember everything — it’s ensuring they r ...  Show more

People are forgetful. Here’s how to make your messages more memorable.After any presentation, your audience will forget about 90% of what you said. That’s okay, says Carmen Simon — just make sure they remember the right 10%.Simon is a cognitive neuroscientist, speaker, author, an ...  Show more

In this episode, we discuss Nabeel Qureshi's recent blog post "How to Understand Things". We go through the post's main points, and talk about our own experiences of learning and understanding things, from school to university to today. See Privacy Policy at https://art19.com/pri ...  Show more

Join finance professors Jonathan Berk and Jules van Binsbergen in a conversation with prominent business leaders about common flaws in the decision making process and what to do about them.

See Privacy Policy at <a href="https://art19.com/privacy" target="_blank ...

Want your marketing to be more memorable? Looking for psychology-backed tactics that will improve your results? To discover how to put applied behavioral science to work in marketing, I interview Richard Shotton.

Guest: </st ...

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It can be difficult to grasp how much power of persuasion we actually have, or how to wield it wisely. 

In tod ...