Denim Wars | Storming the Castle | 3
Up next
It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar batt ...
It's the '80s and Levi's is far out in front in the battle for denim dominance. But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader. Listen ad-f ...
Recommended Episodes
Benjamin Talley Smith is the founder of the denim atelier Talley Creative. Named “the most influential jeans guy you’ve never heard of” in a recent New York Times profile, Ben provides services across design, production, and marketing to brands looking to create or ex ...