Denim Wars | Storming the Castle | 3

Denim Wars | Storming the Castle | 3

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Denim Wars | From Freak to Chic | 4

It's the late '60s and Levi's is seeking to stay on trend by tuning into the flower-power movement taking over San Francisco. 

But keeping up with the ever-shifting tides of fashion is harder than it looks and soon Europe will be taking jeans onto an unfamiliar batt ...

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Denim Wars | Lord of the Flies | 5

It's the '80s and Levi's is far out in front in the battle for denim dominance. 

But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.

Listen ad-f ...

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