Denim Wars | From Freak to Chic | 4

It's the '80s and Levi's is far out in front in the battle for denim dominance. 

But Lee owner V.F. Corporation isn't giving up. It's about to make a major move that will pile the pressure on Levi's and threaten its status as market leader.

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It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.

But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.

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Nous sommes en 1974. Né dans une famille espagnole très pauvre, Amancio Ortega est obligé d’arrêter ses études pour commencer à travailler, comme coursier pour une marque de vêtements, puis couturier. Motivé par une incroyable envie de s’en sortir et de s’extraire de sa condition ...  Show more

Nous sommes en 2019. Sur les réseaux sociaux, on ne compte plus les vidéos de clients de Shein heureux de montrer leurs achats. Mais du buzz au bad buzz il n’y a qu’un pas quand la marque est accusée de copier et voler les créations de stylistes du monde entier.Pendant ce temps, ...  Show more

Today is Tuesday, March 5, and we're looking at Levi's vs. Kontoor Brands.

Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. ...

Today is Friday, April 26, and we're looking at Levi's vs. Shein.

Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start yo ...