Denim Wars | Lord of the Flies | 5

It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.

But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.

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Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other indus ...

Today is Tuesday, August 21, and we’re looking at Wrangler and Lee vs. Levis.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at <a href="https://art19.com/pri ...

Today is Friday, April 23, and we’re looking at Levi Strauss & Co. vs. Lee.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at <a href="https://art19.com/p ...

Today is Wednesday, March 11, and we’re looking at Levi’s vs. Wrangler.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at <a href="https://art19.com/privacy#d ...

Today is Friday, April 26, and we're looking at Levi's vs. Shein.

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