Denim Wars | Lord of the Flies | 5

It's 1999 and Levi's is a company in trouble. It's drowning in debt, out of fashion, and hobbled by sub-par distribution.But while Levi's searches for a way to make a comeback, a new, fast-growing enemy is out to convince people to abandon jeans altogether.Listen ad-free on Wonde ...  Show more

Consumers are increasingly looking to buy from brands whose values match their own, and denim is no different. These days, the jeans giants are not only facing down threats from each other, but navigating a new era of partisan consumerism. For more on how denim and other industri ...  Show more

Today is Friday, April 23, and we’re looking at Levi Strauss & Co. vs. Lee.

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Today is Tuesday, August 21, and we’re looking at Wrangler and Lee vs. Levis.

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Today is Tuesday, March 5, and we're looking at Levi's vs. Kontoor Brands.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start you ...  Show more

Today is Friday, April 26, and we're looking at Levi's vs. Shein.Listen to Business Wars Daily on the Wondery App or wherever you get your podcasts. You can listen to all episodes ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free tr ...  Show more