What exactly is 'Natural Flavoring'?

Before the breakout of COVID-19, Ben, Matt and Noel predicted a pandemic was on the way. Fast forward to 2026, and many of the same experts the world earlier ignored are raising new alarms: across the world, multiple infections may break through the old checks and balances of evo ...  Show more

In this week's listener mail segment: Colin inspires a conversation about the nature of understanding the news -- and why 'triangulating' conflicting news sources remains crucial. Newly-hired to Illumination Global, Unlimited, Calamatiy Chris weighs in with some work notes. Dory ...  Show more

Many foods have natural or artificial flavorings added -- but what does 'bubblegum' represent? Learn about scent, taste, and the flavor industry in today's episode of BrainStuff, based on this article: https://recipes.howstuffworks.com/does-bubblegum-flavor-represent-something-th ...  Show more

What makes a flavor "artificial," exactly? Why doesn't banana candy taste like bananas in the grocery store? What on Earth is the flavor behind "Juicy Fruit" -- spoiler, the answer will surprise you. In the second part of this week's special two-part episode, Ben, Noel and Max ex ...  Show more

This episode, we aren’t asking you to taste the rainbow, but we are scrutinizing the artificial dyes that give it its color. When you’re munching on brightly colored candies or dipping a french fry in purple ketchup, what exactly is it you’re tasting? In this episode, we take you ...  Show more

Why does grape candy taste so fake? What on earth is blue raspberry, anyway? And what is the difference between natural and artificial, at least when it comes to flavor? Join us as we taste the rainbow on this episode of Gastropod, from artificial flavoring’s public debut at the ...  Show more