How Memory Can Be Manipulated (SOP91)

More than half of drug overdose deaths in the U.S. involve stimulants like methamphetamine and cocaine. There are no medications to treat stimulant addiction, but there is a behavioral treatment that works: contingency management, which involves offering tangible, immediate rewar ...  Show more

Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and ange ...  Show more

We rely on our memory to understand the world. But what if our memories aren't true? This week, we talk to psychologist Elizabeth Loftus about the malleability of memory — what we remember, and what we think we remember.

We often think about our memories as a record of the past – but what if they’re only a selective and evolving version of it? Today’s guest is a world-leading memory expert who has a surprising message: we’re not supposed to remember everything. In fact, our brains are designed to ...  Show more

Our memories are imperfect treasures – dear to our hearts but not necessarily accurate snapshots of reality. CNN's Chief Medical Correspondent Dr. Sanjay Gupta talks to neurobiologist Michael Yassa about how memories are stored in the brain, why we forget, and what we’ve gotten w ...  Show more

Trauma and PTSD rewire your brain -- especially your memory -- and can unearth destructive emotional responses when stirred. Could we eliminate these triggers without erasing the memories themselves? Enter neurologist Amy Milton's mind-blowing, memory-editing clinical research po ...  Show more