Fortnite Was a Blockbuster for Epic Games, Wh...

Founded in 2021, AI generative video company Metaphysic first rose to fame through viral deepfake videos. It achieved a significant milestone with "Here," the first major film to use AI for de-aging actors, including Tom Hanks. The company had two revenue streams: high-end conten ...  Show more

In 2025, Harvard Art Museums considered using generative AI in a marketing campaign to increase visitor engagement and membership. Looking to boost attendance and appeal to a younger audience base, and facing intensified competition for leisure time, the Museums’ marketing team e ...  Show more

In the 1990s and 2000s, video game developer Epic Games had a string of mid-size successes. But the release of Fortnite Battle Royale in 2017 changed the company’s path forever. The game was a blockbuster. By 2019, Fortnite had registered more than 250 million users, with 10 mill ...  Show more

The gaming market is making headlines and hitting all-time records. And all eyes are on the industry's next move. In this episode, you'll hear from experts at Strategy& and Stillfront as they examine this sheer growth and deconstruct the video gaming market to highlight fascinati ...  Show more

Today’s episode is another edition of Marketing for the Now, where we discuss how now more than ever, the Esports and Gaming worlds should be front and center for brands. This episode will focus on how this industry continues to shape culture, the opportunities that exist for ...

Adam Navis and Liz Waid look at the popular video game Fortnite. This popular game has even influenced culture.