Performance Marketing in a Post-IDFA World — ...

On the podcast: the month they went from $1M to $12M ARR, selling Brazil on career upgrades instead of English lessons, and why you shouldn’t tell influencers how to do their job.Top Takeaways:🔍 Filter creators by reach, not following Under 5,000 followers but tens of millions o ...  Show more

On the podcast: the “magic moment” test for whether creators can sell your app, the one number that caps what you can pay them, and why cloning hit apps like Cal AI rarely pays off.Top Takeaways:🥊 Choose creator niches by what the viewer wants, not what the creator does UFC figh ...  Show more

Apple's aggressive push toward being a more privacy-friendly brand will have some dramatic fallout on the digital marketing world. In this special episode, I chat with SocialMediaToday.com's Andrew Hutchinson about IDFA, the move to first-party data, and how we'll ...

Do you have your preparedness checklist for iOS 14? <span style="font-weight: 400;">In part 2 of this 2-part segment of #WeOutHere, our hosts</span> <span style= "font-weight: 400;">Molly Pittman</span> ...

The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? 

Eric Seufert, founder and partner at Heracles Capital, and ...