How to Build a Brand

How can you boost nutrition for fussy children without changing the foods they already love? How reliable is BMI as a measure of health, particularly for women or people recovering from disordered eating? And should desserts really be served every day in primary schools? This wee ...  Show more

Can a daily multivitamin really slow biological ageing? Is obesity simply about willpower, or is the biology far more complex? And could just 15 minutes of exercise help your brain work more efficiently? This week we unpack the science behind obesity for World Obesity Day, break ...  Show more

What are you known for? What do people think of you, when you're not in the room? What impression do you leave behind? If you can easily and confidently answer those questions, awesome! You have a well-defined personal brand. Congratulations! For the rest of us, who need to polis ...  Show more

We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ...  Show more

You don’t need to be a social butterfly to build a personal brand.

Yup, you read that right.

❌You don’t need to be super social, extremely network-y, extroverted person to build a brand.

Does it help? Sure. Is it a must? NOPE.

✅You can build ...

What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.

Background: 

Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ...