How to Build a Brand

This week on The Wellness Scoop, we’re talking about whether optimism can influence immune health, what the science really says about exercising on an empty stomach, and why cabbage is being tipped as 2026’s “it” vegetable. We break down new research linking mindset and immune re ...  Show more

This week on The Wellness Scoop, we’re unpacking some of the health debates that have been quietly everywhere. We start with the question that sparked a lot of reaction in December: should restaurants offer smaller portion sizes for women? We look at where the idea came from, wha ...  Show more

What are you known for? What do people think of you, when you're not in the room? What impression do you leave behind? If you can easily and confidently answer those questions, awesome! You have a well-defined personal brand. Congratulations! For the rest of us, who need to polis ...  Show more

We are brands just like the items you find in supermarkets. People may gravitate to some brands over others for a variety of reasons, such as reputation, flashy labels, and cost — to name a few. The key is to create a brand that speaks to the people you want to attract in your ca ...  Show more

You don’t need to be a social butterfly to build a personal brand.

Yup, you read that right.

❌You don’t need to be super social, extremely network-y, extroverted person to build a brand.

Does it help? Sure. Is it a must? NOPE.

✅You can build ...

What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.

Background: 

Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ...