57: Bacardi and the Long Fight for Cuba

For the last episode of our show, you told us stories about a first love, fitting in, family trips, and how brands played an unexpected role in all of it. Plus, the team who made Brought to you by… takes a minute to say goodbye. Thank you for listening.See Privacy Policy at https ...  Show more

John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famou ...  Show more

For Cubans, rum is more than just a drink. It's become a symbol of identity, culture and politics, and each bottle has a lot to say — especially when it's labeled "Havana Club." As Bacardi and Pernod Ricard battle it out in court to determine the true owner of this traditional Cu ...  Show more

When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi decl ...  Show more

Bacardi is now America’s favorite rum, but two former French spirits rivals -- Ricard and Pernod -- have joined forces to challenge Bacardi. And to gain the upper hand in security rights to Havana Club, the French company turns to Bacardi’s arch enemy for help: Fidel Castro.Liste ...  Show more

A long short history of Cuba’s relationship with the United States, climaxing with the Cuban revolutionaries’ war to liberate the island from the dictator Batista and his backers in the United States. Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://r ...  Show more