59: The Pepski Generation

For the last episode of our show, you told us stories about a first love, fitting in, family trips, and how brands played an unexpected role in all of it. Plus, the team who made Brought to you by… takes a minute to say goodbye. Thank you for listening.See Privacy Policy at https ...  Show more

John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famou ...  Show more

At multiple, pivotal moments in the Cold War, Pepsi and Coke waged Cola wars all their own. The guys team up for the first episode of Ridiculous History: Quarantine. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy in ...  Show more

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. But its plan to send its world-famous drink into orbit won’t stay ...  Show more

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ...  Show more

In the sugar-fueled '90s, Pepsi had one goal: win the Cola Wars. But when it launched “Pepsi Stuff", an ambitious promotion that encouraged people to buy Pepsi and redeem points for prizes, they overlooked their own fine print. When they promised a military-grade plane for less t ...  Show more