370: Customer strategy, customer loyalty and ...

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about important case interview elements to consider. Analyzing customers, competitors and the market: 3 areas which must always be considered in cases, even when it is not clear why. In ...  Show more

For this episode, let's revisit a Case Interview & Management Consulting classic where we talk about brainstorming with definitions. Brainstorming is very difficult and a crucial skill to have when solving cases, especially with McKinsey where the interviewer will constantly ask ...  Show more

Consumers are an essential part of any consulting business. Ensuring they have the best customer journey will help you keep going and growing. How do you consistently deliver an excellent experience to them when they get your services? In this episode, Michael Zipursky welcome ...

There are a few things in life Chris Thomas loves: The first is a delicious slab of ribs sitting on his dinner table. The second is playing the harmonica. And lastly, Chris lives to help small businesses find their voice ...

On this episode of Accelerate Your Business Growth, host Diane Helbig sits down with guest Jason Barnard to discuss building a successful SEO strategy. Jason shares his process, called the kalicube process, which focuses on identifying available resources and aligning them to wha ...  Show more

Most people wouldn't accept a marriage proposal on the first date. They want to get to know the person before making a commitment. In the same way, customers don't like it when a business quickly tries to sell something right after meeting them. And when customers recoil from ...