TikTok vs Instagram | The TikTok Effect | 6

It’s the late 1940s and two small toymakers are taking their first uneasy steps. The names of these young hopefuls are Hasbro and Mattel. One’s an offshoot of a pencil manufacturer. The other a husband-and-wife garage start-up. But toy-making, they soon discover, is an unexpected ...  Show more

It’s the 1960s and Hasbro is struggling. The pencil manufacturer turned toymaker hasn’t had a major success since Mr. Potato Head hit the shelves in 1952, and it’s starting to lose money. If the company doesn’t act fast, it’ll be headed for bankruptcy in no time.Mattel’s “accesso ...  Show more

We take Acquired to the Old Town Road to cover the amazing story behind the biggest global sensation of 2019 — and the highest valued private startup in the world — TikTok. How did a mid-30 year old UX architect at enterprise software giant SAP wind up creating Gen Z’s favorite s ...  Show more

Nous sommes en novembre 2018. Coup dur pour Mark Zuckerberg : son appli concurrente de TikTok fait un flop. Et pour ne rien arranger, Instagram doit gérer une importante faille de sécurité, qui provoque la colère des utilisateurs. Mais cela ne décourage pas le patron de Facebook, ...  Show more

TikTok had a fantastic pandemic, stacking up over 800 million users. Hollywood studios are casting TikTok stars. Record labels are snapping up TikTok singers. Facebook and YouTube have both launched rival services. But the Chinese app is facing the same issues with disinformation ...  Show more

In 2023, TikTok became the fourth largest social network by number of users, behind Facebook, YouTube, and Instagram. Meanwhile, competition in the market for short-form videos intensified. Instagram introduced Reels and YouTube launched Shorts—innovations that imitated TikTok’s ...  Show more