#027 3 Words that Motivate, Engage and Influe...
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Words have impact. But when it comes to enchanting audiences and captivating with communication, Jonah Berger, PhD ’07, says some words are more potent than others. Berger is a Wharton School professor and a ...
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Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger. Guest: <a href="https://jonahberg ...