The Basics, Part 4: How Do You Create Brand A...

This week, Chanel reported its annual results for 2025. Revenue rose 2 percent to $19.3 billion, defying a luxury downturn. But the number that caught the industry's attention wasn't the top line — it was the acceleration. In the second half, Chanel's sales grew by high single di ...  Show more

In May, sleeping bags lined pavements and police barriers went up outside Swatch stores from Times Square to Dubai. The object of this global hysteria was not a piece of high-end mechanical art, but the "Royal Pop" – a $400 pocket watch collaboration between mass-market giant Swa ...  Show more

Welcome to Drive: BoF's New Podcast Series on Global Entrepreneurship.

If you're interested in building your own business, simply thinking about starting one or fascinated by fashion and entrepreneurship, BoF's new podcast series Drive, delivered by DHL, gives you insid ...

Please listen to this short and important announcement. We are very excited about what's coming, and we hope you are too! If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group ...  Show more

In this week's episode, we sat down with fashion designer and entrepreneur Bailey Goldberg to talk about the importance of your product and the very beginning stages of actually having a profitable fashion business. If you want to learn how to start a profitable fashion brand in ...  Show more

BoF’s luxury editor Robert Williams offers insight into the surprising news that the mega-label plans to open stores dedicated to serving top customers.

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As traffic to stores soars, Chanel’s chief financia ...