The Basics, Part 4: How Do You Create Brand A...

Diversity and body positivity have been important themes shaping the fashion conversation over the past decade. Yet a gap remains between the industry’s ideals and its reality. Few people have experienced that gap – and pushed back against it – more visibly than Paloma Elsesser. ...  Show more

In 2016, the global retail landscape was dominated by successful direct-to-consumer (DTC) disruptors like Everlane, Glossier, Allbirds and Outdoor Voices. Backed by hundreds of millions of dollars in venture capital, they prioritised rapid sales growth and hyper-aggressive social ...  Show more

Michael Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations. Sign up for BoF's Daily Digest newsletter here: http://bit.ly/BoFnews. Ready ...  Show more

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccessIn this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a ...  Show more

Enroll in the Make Good Fashion Academy before doors close!------> https://makegoodfashion.com/academy

Get the FREE Brand Style Guide template → <a href=" ...

In an exclusive new series, Doug Stephens and BoF investigate the seismic shifts transforming the retail ecosystem. From the post-pandemic consumer psyches to increased risk and growing calls for responsibility, BoF identifies the forces transforming the retail market and what th ...  Show more