The Basics, Part 4: How Do You Create Brand A...

Beauty has long been one of the industry’s most reliable growth engines — fragrance boomed post-pandemic, prestige beauty held up better than other categories, and value-driven brands like e.l.f. proved that sharp pricing and marketing could keep consumers spending. But a slowdow ...  Show more

Earlier this month, A Ma Maniére — one part of James Whitner's The Whitaker Group — was named one of BoF's Best Fashion Stores in the World, our definitive global list of retailers with the most distinctive edits and experiences.Whitner has spent twenty years building an independ ...  Show more

Michael Preysman shares his experience of building Everlane from the ground up and putting sustainability and something he calls 'radical transparency' at the centre of his business model and operations. Sign up for BoF's Daily Digest newsletter here: http://bit.ly/BoFnews. Ready ...  Show more

🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccessIn this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a ...  Show more

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In an exclusive new series, Doug Stephens and BoF investigate the seismic shifts transforming the retail ecosystem. From the post-pandemic consumer psyches to increased risk and growing calls for responsibility, BoF identifies the forces transforming the retail market and what th ...  Show more