The Basics, Part 4: How Do You Create Brand A...

For more than a decade, activewear shoppers largely looked to Lululemon and Nike. But as the post-pandemic boom cools and growth becomes harder to find, a new crop of brands is gaining traction.Smaller labels like SetActive, 437 and Oner Active aren’t reinventing activewear. They ...  Show more

Fashion’s book obsession is no longer subtle. What started as the occasional literary reference has become a broader wave of book clubs, salon-style events, campaign imagery and products designed to signal that a brand — and its customer — has cultural depth. It’s all happening a ...  Show more

Welcome to Drive: BoF's New Podcast Series on Global Entrepreneurship.

If you're interested in building your own business, simply thinking about starting one or fascinated by fashion and entrepreneurship, BoF's new podcast series Drive, delivered by DHL, gives you insid ...

Please listen to this short and important announcement. We are very excited about what's coming, and we hope you are too! If you want to learn how to start a profitable fashion brand in 6 to 12 months with less than $1,000, then join our Patreon's Fashion Startup Consulting group ...  Show more

In this week's episode, we sat down with fashion designer and entrepreneur Bailey Goldberg to talk about the importance of your product and the very beginning stages of actually having a profitable fashion business. If you want to learn how to start a profitable fashion brand in ...  Show more

BoF’s luxury editor Robert Williams offers insight into the surprising news that the mega-label plans to open stores dedicated to serving top customers.

Background: 

As traffic to stores soars, Chanel’s chief financia ...