The Basics, Part 4: How Do You Create Brand Awareness? | BoF Education

The Basics, Part 4: How Do You Create Brand A...

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Ask Imran Anything: Vanity Metrics, Creativity and Commerce, Gucci’s Future

This week, by popular demand, we are back for the third installment of Ask Me Anything, where listeners from around the world send in their most pressing questions about what is happening in the fashion business.This time, the conversation jumps off from the latest season of show ...  Show more

Who’s to Blame for Bad Customer Service?

A $15,000 mechanical bird named Molly has become an unlikely flashpoint for retail. After pop star Kelly Clarkson accused Brooklyn boutique Art of Play of treating her “like Julia Roberts’ character” in Pretty Woman, the dispute ignited a much bigger debate about customer service ...  Show more

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