Encore: Hasbro vs Mattel | Boy Toy | 2

Sizzlers, Mattel’s new motorized Hot Wheels, were supposed to be the top toy this Christmas. But sales have fizzled, leaving Mattel $30 million below target. For the last ten years, Mattel’s done exceptionally well by its investors, but now the toymaker is facing a stock price co ...  Show more

It’s the early 1980s and things are not looking good for Hasbro. The company hasn’t had a hit since Hungry Hungry Hippos; its founding CEO Merrill Hassenfeld has just died; now Star Wars dolls have just about gobbled up the entire action figure market. Hasbro needs to deliver a t ...  Show more

Estamos no final da década de 1940 e dois pequenos fabricantes de brinquedos estão dando os primeiros e inquietos passos. Os nomes dessas jovens e esperançosas empresas são Hasbro e Mattel. Um deles é uma ramificação de um fabricante de lápis. O outro é uma empresa de garagem ini ...  Show more

A Mattel tropeça nos negócios com sucessivas decisões equivocadas. A Barbie enfrenta uma concorrente das quebradas. E os filmes de cinema e a Disney colocam a Hasbro na frente da disputa.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art1 ...  Show more

In this episode, Ruth and Elliot Handler are gone, and the new Mattel team, led by a man who feared the volatility of the toy business, diversified the company and made a big gamble on electronics. It didn’t work. Fortunately, Barbie ends up in the sure hands of some trailblazing ...  Show more

Enquanto seus brinquedos disputam a preferência das crianças, a Hasbro e a Mattel disputam as aquisições de empresas menores. Até que a Mattel faz uma proposta indecente pra Hasbro.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/ ...  Show more