507: How to Change Your Behavior, with BJ Fog...

Ludmila Praslova: The Canary Code Ludmila Praslova is a Professor of Industrial-Organizational Psychology at Vanguard University of Southern California and regularly writes for Harvard Business Review, Fast Company, Psychology Today, and Forbes. She’s the recipient of the 2025 Ta ...  Show more

Joanna Stern: I Am Not a Robot Joanna Stern is an Emmy Award-winning technology journalist who was previously the personal technology columnist at The Wall Street Journal. For many years, she has been one of the most recognizable and entertaining voices in consumer tech, and she ...  Show more

In today’s episode, we delve into the fascinating world of behavior design with BJ Fogg, a renowned behavior scientist and founder of the Behavior Design Lab at Stanford University. BJ’s pioneering work focuses on understanding and influencing human behavior through innovative mo ...  Show more

BJ Fogg teaches innovators about human behavior. He has a doctorate from Stanford and founded the Stanford Persuasive Tech Lab – now called the Stanford Behavior Design Lab – in 1988. In this episode, he and Eric discuss his new book, Tiny Habits: The Small Changes that Change Ev ...  Show more

How can you use tiny habits to change your life? Today we welcome back a very special guest, BJ Fogg—New York Times bestselling author of one of my favorite books, Tiny Habits. He was kind enough to endorse our framework—the Limitless model. BJ is a behavioral scientist, author, ...  Show more

Stanford behavior scientist BJ Fogg reveals why everything you know about habits is wrong – and the surprising truth about how they form. Fogg shares his groundbreaking research, showing that emotions, not repetition, create lasting habits. Drawing from over a decade of research ...  Show more