The Dip

On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth sh ...  Show more

This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer. 

Join marketing guru and best-selling author Seth Godin and Dave for an unprecedented conversation on making a difference in the marketplace, the new economy, and why you need to connect with your customers, plus much more. We’re also going to Main Street to talk with EntreLeader ...  Show more

Scott gives entrepreneurial marketing advice, speaking as to why startups should focus on creating an exceptional product over spending on marketing. He then discusses how to deal with management teams within your company when employees keep getting poached. He wraps up by advisi ...  Show more

Work that matters for people who care. Bestselling author and business visionary Seth Godin shares the most important leadership trait you’ll need in the next decade and how our prevailing ideas about marketing no longer apply. Subscribe to FranklinCovey On Leadership and receive ...  Show more