Appealing to Consumers

On the final episode of Seth Godin’s Startup School we learn the importance of being distinct and direct. Seth explains why people at the top get hurt last, why e-mail is the best direct connection to your customers, and why it’s important to have your own distinct voice. Seth sh ...  Show more

This week Seth takes the group through The ShipIt Journal. Seth talks about figuring out what the hard part of your project is, describes the difference between perfect and good enough, and explains why shame is the project killer. 

Shaan Puri (@ShaanVP) hosts the pod today with guest Chris Bakke (@ChrisJBakke) an early employee at Bank Juice, which sold to Zillow. In today’s episode you’ll hear: Chris gives his background and how he ended up in the Bay Area (1:15), Shaan gives his philosophy on how to hire ...  Show more

This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

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Here at CTC we talk a lot about how ROAS is a poor guiding metric for ad account decisionmaking. That’s because it doesn’t take into account your ad spend’s impact on your entire business. So what should you use instead? In this episode, Richard and Taylor break down a new way ...

Today’s guests are harnessing technology to change the face of a blue-collar, brick and mortar business that’s been around for 7,000+ years : barbering. Daniel and Chris break down exactly how they opened their first barbershop in the Tampa Bay area, and how reinvesting the profi ...  Show more