26. Writing to Win: How to Quickly Capture Readers and Keep Them Engaged

26. Writing to Win: How to Quickly Capture Re...

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272. Say What Sticks: The Neuroscience of Memorable Communication

People are forgetful. Here’s how to make your messages more memorable.After any presentation, your audience will forget about 90% of what you said. That’s okay, says Carmen Simon — just make sure they remember the right 10%.Simon is a cognitive neuroscientist, speaker, author, an ...  Show more

271. Rethinks: The Key to Lasting Behavior Change

The secret to building habits that stick.Whether you want to read more books or exercise more regularly, BJ Fogg has good news. “Habits are easier to form than most people think,” he says, “If you do it in the right way.”As the founder and director of Stanford's Behavior Design L ...  Show more

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