S E10: Equilibrium - Balance in a Busy World

Think Like An Economist has taken you on a journey through the economic principles, showing you the tools of economics, and how they can be applied at home and at work. In this season finale, Betsey Stevenson and Justin Wolfers reveal the big life choices they've made using those ...  Show more

We're all actors in the economy, with different habits, dilemmas and choices. And economics is about everyday decisions in our daily lives as much as it is about government policy. As economics professors, Betsey Stevenson and Justin Wolfers have honed the ways to show how econom ...  Show more

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.

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Wondering what's next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? To explore the latest social marketing trends and how marketers should prepare for a changing world, I interview Mark Schaefer. Sponsor: Visit ahrefs ...  Show more

Wondering what the Metaverse is and what it could mean for marketers? Are you interested in preparing for the future of business? To discover why marketers should care about this new development, how to prepare, and how it fits into longer-term strategies, I interview Cathy Ha ...

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ...