Price Discrimination - Why some people pay le...

Since the start of President Trump’s second term, women have received 86% of net new payroll jobs and now hold slightly more non-farm payroll jobs than men. In this episode, Justin Wolfers explains why that shift is happening and what it says about our modern U.S. economy. This t ...  Show more

What happens when politicians try to look like they’re fixing high gas prices without actually fixing them? Justin Wolfers explains why a federal gas tax holiday is bad economics, good theater, and a gift to oil companies. In a follow-up to his explainer episode, Justin answers a ...  Show more

In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips. Join the free Science of Persu ...  Show more

In today's competitive business landscape, pricing strategies are not just about numbers; they're deeply intertwined with psychology. In this episode, Dan Lok delves into the fascinating world of how and why setting higher prices might not just be good for business but can also b ...  Show more

Dynamic pricing is an increasingly common phenomenon: You can see it when Uber prices surge during rainy weather, or when you're booking a flight at the last minute or buying tickets to your favorite superstar's concert. On an earnings call last week, Wendy's ignited a minor cont ...  Show more

This week on Pretty Basic, we’re spilling all the influencer industry secrets with our managers, Evegail Andal and Tommy Fortmann! Ever wondered what managers (and agents) actually do, how much creators should charge for brand deals, or what happens behind th ...