The counterintuitive way to be more persuasiv...

For the past 30 years, surviving as an internet business meant getting people to click on your website. But AI is now making that thousands of times harder, says Matthew Prince, CEO of Cloudflare, one of the world’s largest internet networks. He makes the provocative case for a d ...  Show more

Science communicator Saloni Dattani traces the quiet revolution of medical innovation that has slashed death rates from conditions like heart disease and malaria — and reveals the broken incentives that have delayed other lifesaving treatments for decades. "Diseases are not a fac ...  Show more

Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion. This talk was filmed at TEDxLondonBusinessSchool. All TEDx events are or ...  Show more

At every stage of life, there are moments when we need buy-in from other people. Yet most of us make a fundamental error when we try to persuade others to see things our way. This week, we talk with <a href="https://www.london.edu/faculty-and-research/faculty-profiles/s/sivana ...

"Persuasion is ultimately about convincing others that change is possible." —Neil Gordon

Want to captivate your audience with compelling storytelling and persuasive communication?

You're about to discover a game-changing solution that will elevate your abi ...

Want to be more persuasive? Wondering which words will influence people to take action? To discover how to use language to guide people to a desired outcome, interview Jonah Berger.

Guest: <a href="https://jonahberg ...