The counterintuitive way to be more persuasiv...

Have you ever recalled a story only to have someone point out "that's not how it went"? Well, what happens when what we misrepresent are our historical narratives? David Ikard is a Professor of African American and Diaspora Studies at Vanderbilt University. In this episode, he ta ...  Show more

What if the calm you feel when you hear birdsong isn't a coincidence, but ancient evolutionary wiring ... a signal that once meant safety? Musical ecologist and rapper Louis VI says humans are hardwired to nature's sonic language, but modern life has drowned it out. He explores h ...  Show more

At every stage of life, there are moments when we need buy-in from other people. Yet most of us make a fundamental error when we try to persuade others to see things our way. This week, we talk with <a href="https://www.london.edu/faculty-and-research/faculty-profiles/s/sivana ...

<span style="font-size: 10pt;">Dr. Robert Cialdini is known as the foundational expert in the science of influence. His Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence. He is a New York Times ...

A legend in the field, economic psychologist Barry Schwartz talks about how having too many options can be paralytic and tiresome to the human psyche. Schwartz also discusses the destructive force of an “only the best will do” mentality. We contemplate the implications of these c ...  Show more

My guest today is Robert Cialdini, PH.D. He’s an award-winning behavioral scientist who is known as the foundational expert in the science of influence and how to apply it ethically in business and elsewhere, and his Principles of Persuasion have become the cornerstone for any ...