Stef Hamerlinck - Sell Your Thinking

Before I take the stage at the Tectonic conference tomorrow, I wanted to share this with you first: a sneak peek of my new keynote on the future of branding. It’s a look at how I see brands evolving in the age of generative AI, and the two very different futures we might be headi ...  Show more

Recently, I got caught in a bit of a storm. People on YouTube got angry about the use of AI footage in my recent documentary on brand mascots. “AI slop! I’m not watching this stuff!” It got me wondering (some great comments in that LinkedIn thread) about what the future for brand ...  Show more

We all need to sell others on our ideas and offerings. Oftentimes that requires planning, perspective taking, and patience. A social psychologist highlights principles and tactics that’ll help you preempt colleagues or clients from doubting your expertise and get them to start or ...  Show more

In this episode, we explore how to use customer insights to make your messaging truly resonate. You'll learn how to tap into testimonials and real feedback to speak directly to your audience’s needs and desires, helping them feel understood and engaged. We break down a simple, th ...  Show more

In this episode, we dive into the world of brand consulting, what it is, and how it differs from other roles in the branding industry.

We discuss the key qualities that make a successful brand consultant, including confidence, communication and listening skills, a grow ...