How City National Bank is Advancing its Brand...

How do you get your brand into the 90% of memory that's subconscious? In this segment from Marketing Trends, neuroscientist Pranav Yadav reveals that the human brain is a pattern-seeking storytelling device — and the formula for creating lasting brand memory hasn't changed in 5,0 ...  Show more

Are you just busy working? Or are you adding value? Marketing has become overloaded with channels, platforms, metrics, and specialized roles. But Seth Matlins believes the job itself is much simpler: create value, drive sustainable growth, and help the business create and keep cu ...  Show more

Courtney Trudeau, SVP of Tech Strategy at Merkle, provides an in-depth guide on meeting and exceeding customer expectations. Customer expectations have shifted towards more personalization and an overall exceptional experience during the buying journey. As technology advances ...

Small businesses are facing unprecedented challenges alongside remarkable opportunities as they respond to the digitalization of engagement, an uncertain geopolitical landscape and increasing consumer expectations. More than ever they want their financial institution to be a part ...  Show more

Every aspect of business deals with continuous change, but one area has constantly evolved from the beginning: Marketing. The audience, tools, and channels change rapidly as marketing continues to grow in terms of complexity. It wasn't that long ago that reaching your audience ...

The evolution of digital banking has transformed from assisting with basic transactions to providing integrated platforms that provide seamless DIY experiences across devices. This evolution has been driven by advancements in technology, changing consumer expectations, and the en ...  Show more