Nike vs Adidas - Hommes-sandwich | 3

Nous sommes en l’an 2000 et Ben & Jerry’s a désormais un nouveau propriétaire. Mais le nouvel actionnaire ne semble pas partager les valeurs qui avaient été celles des créateurs de l’entreprise. A tel point que les employés se demandent si la marque pourra survivre à de tels chan ...  Show more

Nous sommes en 1998 et Häagen-Dazs et Ben & Jerry’s découvrent que leur succès fait des envieux. Et pas de petits joueurs : Nestlé et Unilever sont bien décidés à entrer eux aussi sur le marché des glaces premium.Mais alors que ces deux géants de l’agroalimentaire injectent des m ...  Show more

As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to se ...  Show more

Footballers and other athletes are standing up to the sponsors who subsidise them. Ed Butler speaks to Laurence Halsted, a former British Olympic Fencer who wrote about his concerns about the Games in Rio de Janeiro, in 2016. Sports marketing consultant Tim Crow says the involvem ...  Show more

This week, we’ll tell the stories behind some of the most famous – and infamous – sports star endorsements of all time.We’ll talk about a Rocket Richard commercial that spawned a catchphrase that nearly every Boomer can recite.We’ll look at a powerful Nike commercial Serena Willi ...  Show more

Welcome back to The Overlap Fan Debate, brought to you by Sky Bet.This week, Jamie Carragher and Paul Scholes are joined by some of the biggest fan channels in the country, along with football marketing expert Adam, better known on TikTok as @adamthecco, to talk all things sponso ...  Show more