People Aren’t Dumb. The World Is Hard. (Rebro...

How a secret project at Google led to driverless cars on American roads. Freakonomics Radio shares a story from our friends at Search Engine. (Part one of a two-part series.) SOURCES: Alex Davies, author of Driven: The Race To Create the Autonomous Car. Chris Urmson, co-founder a ...  Show more

A ruthless (and ruthlessly efficient) industry is using digital tools to supercharge one of the world’s oldest behaviors. We look at how the industry works, and ask the scam-fighters what they’re doing about it. SOURCES: Kati Daffan, former assistant director at the Federal Trade ...  Show more

Elon Musk, Jeff Bezos and billionaires like them are treated in society as geniuses deserving of their massive wealth. After all, they created it by their own ability to identify an opportunity, gather resources, and bend reality itself through sheer willpower and an unwillingnes ...  Show more

The highest impact leaders all have one trait in common: they are extreme contrarians. They were seen by the majority as radicals, misfits and eccentrics. They saw what most see and thought what few think. They rejected the mass hypnosis and schooled brainwashing of society. T ...

The discomfort of growth is always less than the heartbreak of regret.

The highest impact leaders all have one trait in common: they are extreme contrarians. They were seen by the majority as radicals, misfits and eccentrics. They saw what most see and thought what fe ...

We don't always do what we're supposed to do. We don't save enough for retirement. We order dessert — even when we're supposed to be dieting. In other words, we misbehave. That's the title of Richard Thaler's most recent book: Misbehaving: The Making of Behavioral Economic ...