Our Brands, Our Selves

Should you tell a harsh truth if it will only cause pain? Or is it sometimes kinder to keep someone in the dark? Psychologist Emma Levine explores the unwritten rules that guide when people feel it’s acceptable to lie — and what those choices reveal about trust, harm, and our dee ...  Show more

How do the groups you identify with shape your sense of self? Do they influence the beer you buy? The way you vote? In this favorite episode from 2021, psychologist Jay Van Bavel explains how our group loyalties affect us more than we realize, and can even shape our basic senses ...  Show more

Is your name a brand? Today we are going over a very interesting topic in the world of branding! gigstrategic.com seancastrina.com 

What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.

Background: 

Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ...

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ...  Show more

Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what ...  Show more