Our Brands, Our Selves

Our Brands, Our Selves

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The Story of Stories

Why is my friend late? How does nuclear fission work? What can I do to help my baby sleep through the night? We all feel the need to understand why certain things happen. Some researchers think the drive to explain the world is a basic human impulse, similar to thirst or hunger. ...  Show more

Do You Have Trouble Sleeping?

Millions of us move through our days without getting enough sleep. We know that sleep deprivation can affect our physical health and our mood. But sleep researcher Chris Barnes says a chronic lack of good sleep can also affect how we make decisions and even what we value. He join ...  Show more

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Thinking Allowed

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ...  Show more

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The Learn French With Alexa Podcast

Brand name or common words? Join Alexa and her co-stars to find out how brands are inflitrating our everyday language. 

The Power of Relevalnce on Brand
The Unconventional Brand Scientist. Unveiling Clarity.

How does relevance impact brand bottom line? Listen to the Apple, Starbucks and Google examples. Learn why your brand needs to be relevant .