Our Brands, Our Selves

There are times in life when the challenges we face feel insurmountable. Authors succumb to writer’s block. Athletes and artists hit a plateau. People of a certain age fall into a midlife crisis. These are all different ways of saying: I’m stuck. This week, in a favorite conversa ...  Show more

Why do some people act bravely in a crisis, while others flee or freeze up? Today, we bring you the second part of our You 2.0 series on the mental obstacles that can block us when we're charting a new path. Behavioral scientist Ranjay Gulati argues that courage is a choice, and ...  Show more

Is your name a brand? Today we are going over a very interesting topic in the world of branding! gigstrategic.com seancastrina.com 

What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.

Background: 

Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ...

Felix, Mihir and Jill Avery consider the merits of personal branding and how to think about the value of a brand. Why do people want to consider their personal brand?  And, why do we still struggle to understand the value of brands given all the data we swim in?  Hosted on Acast. ...  Show more

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ...  Show more