Our Brands, Our Selves

What does it do to a person to feel overlooked? This week, psychologist Gordon Flett examines how the absence of “mattering” can fuel loneliness, depression, and even violence. He outlines how feeling valued serves as a psychological buffer, and how simple gestures can rebuild a ...  Show more

From the time we're schoolchildren, we're ranked and sorted based on how smart we are. But what if our assumptions about intelligence limit our potential? This week, we revisit a favorite 2022 conversation with cognitive scientist Scott Barry Kaufman, who proposes a more expansiv ...  Show more

Is your name a brand? Today we are going over a very interesting topic in the world of branding! gigstrategic.com seancastrina.com 

What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.

Background: 

Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ...

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ...  Show more

Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what ...  Show more