Our Brands, Our Selves

You’re not the same person with your friends as you are with your co-workers or your kids. So who are you, really? This week, political scientist Eric Oliver explores why we often feel divided within ourselves, and how we can learn to live more peacefully with those contradiction ...  Show more

For centuries, people have described creativity as something mysterious: a flash of insight, a whisper from the muse, a sudden idea that seems to arrive out of nowhere. Psychologist Ap Dijksterhuis explores the hidden mental processes that lead to these moments of inspiration, an ...  Show more

Is your name a brand? Today we are going over a very interesting topic in the world of branding! gigstrategic.com seancastrina.com 

What do Poolside FM and Isamaya Beauty have in common? Their founders have created brands with unique yet relatable identities.

Background: 

Isamaya Ffrench, makeup artist and founder of Isamaya Beauty, and Marty Bell, co-foun ...

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ...  Show more

Some of you might of noticed around this time last year we did a FULL rebrand. For some (like us…) letting go of a brand can be difficult, especially when it has been around for years and you've developed a strong attachment. But sometimes, your business has evolved way past what ...  Show more