Our Brands, Our Selves

Stories about unlikely heroes have captivated people for thousands of years. This week, social scientist Ben Rogers explores why the "hero's journey" resonates so deeply, and how the stories we tell about our own lives can shape our sense of purpose. He explains why seeing oursel ...  Show more

Pain feels like a simple message from the body. If your elbow hurts, there must be something wrong with your elbow. If your back is painfully stiff, you need some work done on your back. But psychologist Rachel Zoffness says our minds play a much larger role in our experience of ...  Show more

Branding: Laurie Taylor explores the 'persuasion industries' and their role in creating modern consumer society. How has their use of an emotional model of brand communication, whether in political campaigning or product advertising, transformed our understanding of the rational ...  Show more

Brand name or common words? Join Alexa and her co-stars to find out how brands are inflitrating our everyday language. 

How does relevance impact brand bottom line? Listen to the Apple, Starbucks and Google examples. Learn why your brand needs to be relevant . 

Is your name a brand? Today we are going over a very interesting topic in the world of branding! gigstrategic.com seancastrina.com