#159: Is Digital Advertising a Bubble Ready to Burst? with Tim Hwang

#159: Is Digital Advertising a Bubble Ready t...

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#308: AI Changes Everything! Analytical Fundamentals Still Apply!

How do you know whether AI is actually making your organization better? Counting prompts, sessions, and token spend is easy. Figuring out whether any of that activity is driving business outcomes is...harder. Daniela Matinho, Marketing Science Senior Strategist at LinkedIn, wrote ...  Show more

#307: AI Does (and Does Not) Work for Data Storytelling

There's a version of this episode where AI replaces the data visualization expert entirely, and there's a version where it's useless without one. Neither is quite right, according to Cole Nussbaumer Knaflic of Storytelling with Data, who joined Tim, Moe, and Julie to sort out whe ...  Show more

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In Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals, 2020), Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising--the beating heart of the internet--is at risk of c ...  Show more

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When Steve Sosnick recalls 2008 and tries to make parallels to the current turmoil in the banking sector, one memory sticks out: riding the elevator with Thomas Peterffy, founder of Interactive Brokers, who offhandedly asked him “what’s new?” “And I said, ‘what’s really interesti ...  Show more