Comment créer sa plateforme de marque ? | #Leçon47 avec le @SuperDaily

Comment créer sa plateforme de marque ? | #Le...

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Devenir un géant mondial de la cosmétique… sans jamais faire de bruit. Philippe d'Ornano, CEO de Sisley #332

Aujourd’hui, je reçois Philippe d’Ornano.Sans doute ignorez vous que Sisley est une entreprise française de plus de 4500 collaborateurs, une marque présente dans plus de 110 pays, avec des produits adulés de ses consommatrices… Rassurez-vous votre ignorance ne m’étonne pas, j’éta ...  Show more

[Extrait] Pourquoi le marketing ne suffit pas. Philippe d'Ornano, Sisley

Ce dimanche, je partage avec vous un extrait de mon nouvel invité, Philippe d’Ornano, qui rappelle une vérité simple mais essentielle : dans un secteur aussi concurrentiel que la cosmétique, seul un produit exceptionnel peut durer. Derrière le succès de Sisley, il y a un choix fo ...  Show more

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