$5.5M for One Ad?

The No. 1 investing goal of most Americans is retirement, and a key determinant of happiness in retirement is where you live. Which factors are most important, and where are the places that have those factors? Robert Brokamp and Matt Frankel discuss The Motley Fool’s recent “Best ...  Show more

The war in Iran doesn’t seem to be slowing down and that’s impacting oil prices today, but that’s just the beginning. Economic spending is next and higher costs could hit many industries, which will have lasting impacts for years. We discuss what we can learn about the history of ...  Show more

Benjamin Shapiro, CEO and Executive Producer at I Hear Everything, delves into Super Bowl advertising 101. The most successful Super Bowl ads leave a lasting impression on viewers, sparking discussions long after it’s initially aired. Brands that win at Super Bowl advertising ado ...  Show more

The Super Bowl is set to kick off this Sunday, and we’re taking a look at some of the ads that are already out there. ‘Fast Company’ senior staff editor Jeff Beer joined us to share what he thinks about this year’s slate of ads. He’s noticed how brands are evolving to use the Sup ...  Show more

In my professional opinion, a lot of TV commercials are not worth the price. I get into this debate many times with marketing officers around potential reach vs. actual reach. But one time a year, these TV commercials become just as impactful as the game... and it might be the ...

To say that the advertising world is competitive, would be like saying that water is wet. People fight tooth and nail to land big clients. For every account that is won, another is lost. And missing the mark on a pitch you’ve poured your soul into can be heartbreaking. But advert ...  Show more