$5.5M for One Ad?

It’s the first Saturday of the month, which means it’s time for the next installment of our 2026 Financial Planning Challenge. We’ve spent most of this year discussing how to accumulate and manage wealth. This month, we’re going to talk about how to protect it. Yes, we’re talking ...  Show more

The week was dominated by hedge fund Situational Awareness being forced to sell its equity holdings, leading to both a drop and a pop in AI-related stocks. What went wrong and what can we learn? Plus, we discuss why hyperscalers are moving in opposite directions, why Tesla may le ...  Show more

A 30-second Super Bowl spot now costs over $7 million—a 337% increase since 1999. But does this massive investment drive real results? And what separates the memorable ads from the forgettable ones?

Elena, Angela, and Rob explore what makes Super Bowl ads effective, fr ...  Show more

The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs. So how do brand managers know if they’re ...  Show more

Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In this episode, Ralph and Lauren break down the best, the worst, and the most effective ads from this year’s game. From Wanda Sykes ...  Show more

In my professional opinion, a lot of TV commercials are not worth the price. I get into this debate many times with marketing officers around potential reach vs. actual reach. But one time a year, these TV commercials become just as impactful as the game... and it might be the ...