317 Cumulative Advantage by Mark Schaefer

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott

ABOUT THE BOOK:

The updated ninth edition of the pi ...

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. Depending on the industry, between 40-60% of all sales are lost to no-decision. Th ...  Show more

Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? To discover why disruptive storytelling is the key to thriving in today’s marketing environment and learn practical strategies for building deeper customer r ...

Is your marketing fizzling out? Are you wondering how to employ a sustainable strategy to grow your business? To discover the benefits of community and why it’s a powerful marketing strategy, I interview Mark Schaefer.

Guest:

"The last, great marketing strategy" is community... In this episode, host Roger Dooley interviews author Mark Schaefer about his new book, Belonging to the Brand. They discuss the importance of community in mark ...

Is your marketing working as well as it used to? Have you noticed that consumers and customers are behaving differently online?

To explore how marketing has shifted recently, I interview social media strategist Mark Schaefer. His most recent book is Marketing Rebellion: ...