Attention, Business, & Creative: The ABC's of...

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappea ...  Show more

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excus ...  Show more

This episode of our  series, “Monday Marketing Takes” featuring an assortment of essential  marketing tips, key insights, as well as interviews with some of the key  players from around the world in marketing. Today we feature an  interview that I did ...

Today’s episode is the return of "Monday Marketing Takes" with an interview that I recently did with Shark Tank's Barbara Corcoran. In this talk, we discuss how the business landscape has changed due to the ongoing pandemic and how businesses have leaned into digital solutions ...

Do you feel like you're at a loss for words when it comes to writing the messaging for your brand? Whether you need to create (or elevate) your website, emails, or ad copy, you don't have to guess at what will resonate with your audience. When you create and use a BrandScript, ...

Every week on the Marketing Made Simple Podcast, we break down different ways you can use the StoryBrand framework to clarify your message and grow your business. But because your business is unique, so are your marketing problems! That is exactly why our newest series is all ...