From GooglePleaseHire.Me to Billion-Dollar Start-Up, and the Marketing Strategies that Paved the Way for Rippling CMO, Matt Epstein

From GooglePleaseHire.Me to Billion-Dollar St...

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The SEO Blog Era Is Over. Here's What Replaces It.

Your blog will never earn an audience. Ever. That's not me — that's Melissa Rosenthal, who ran the SEO content engine at ClickUp, built media at BuzzFeed and Cheddar, and is now co-founder of Outlever building the playbook that replaces it. In this episode, Melissa makes the case ...  Show more

 . 55min 18sec
Stop Counting Your AI Agents. Customers Don’t Care.

Every CMO is being told to replace people with AI agents as fast as possible. Keri McGhee, CMO at Attentive, is doing some of that — and deliberately refusing to do other parts of it. The line she's drawn between the two is the most useful rubric we've heard in months. Attentive ...  Show more

 . 53min 17sec

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