From Viral Video to Beauty Brand with Live Ti...

In the final episode of Season 2 of “Beyond The Beauty,” Bobbi is joined by the advisor, attorney, and author Anjali Kumar—who is also a longtime friend. Together, they reflect on Anjali’s high-level career of staying open to new opportunities and figuring it out along the way, a ...  Show more

It’s been five months since Bobbi launched her clean makeup and skincare line, Jones Road. This week, Bobbi checks in with her COO and Jones Road Beauty co-founder, Tara Tersigni. They share how they launched their impressive lineup over just a few months, why Jones Road chooses ...  Show more

Deepica Mutyala’s fame began with a video gone viral, only the second one she’d ever published on her YouTube channel, in fact. Her tip to use lipstick to even the tone of under eye circles left over 10 million women astounded that they hadn’t heard of this beauty trick before. A ...  Show more

Deepica Mutyala is a South-Asian beauty entrepreneur and founder and CEO of Live Tinted, a multicultural community about beauty and culture. She is best known for a viral YouTube video in which she covered her dark under eye circles with red lipstick released in 2015. Deepica fou ...  Show more

On this episode of On Purpose, I sat down with South-Asian beauty entrepreneur, the founder and CEO of Live Tinted—Deepica Mutyala.

Deepica shares what it takes to start a multicultural community about beauty and culture. We cover everything from harnessing wor ...

If you ask a young girl who her beauty idol is, chances are, she'll name one of the mega-famous YouTube stars who make a living putting on makeup in front of the camera. Cristen and Caroline take a look at the women -- and men -- who just might be changing the digital beauty g ...