Coca-Cola’s Greatest Mistake | Out With The O...

Uber's spectacular rise wasn’t the smoothest ride. The world-changing ride sharing app broke more than a few rules--and laws--on it’s way to the top, and its controversial co-founder Travis Kalanick fostered a toxic corporate culture that eventually caught up to him. This is the ...  Show more

The name “DeLorean” isn’t just synonymous with the 1985 blockbuster film Back to the Future, it’s also infamous for its connection to two uniquely American innovations: the sportscar and the drug trade. John DeLorean was a legend of the automobile industry who rose to the highest ...  Show more

Coca-Cola was approaching its 100th birthday on 23rd April, 1985, when it unveiled a new beverage at New York City's Lincoln Center: the ‘smoother, rounder, bolder’ flavour of ‘New Coke’. The success of Diet Coke had fragmented the market, and, in response to Pepsi's aggressive ...  Show more

New Coke was one of the biggest commercial flops in American history, and a massive success for Coca-Cola. Executives collected huge bonuses while original Coke sales spiked. Which leads some to wonder: Was New Coke's failure the plan all along? Learn more about your ad choices. ...  Show more

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ...  Show more

In 1886, an Atlanta-area pharmacist created an American institution: Coca-Cola. Seven years later, their rival, Pepsi, debuted. Since then, the soda giants have battled for market dominance. How far would they go to come out on top? Learn more about your ad choices. Visit podcast ...  Show more