Coca-Cola’s Greatest Mistake | Out With The O...

Uber's spectacular rise wasn’t the smoothest ride. The world-changing ride sharing app broke more than a few rules--and laws--on it’s way to the top, and its controversial co-founder Travis Kalanick fostered a toxic corporate culture that eventually caught up to him. This is t ...

The name “DeLorean” isn’t just synonymous with the 1985 blockbuster film Back to the Future, it’s also infamous for its connection to two uniquely American innovations: the sportscar and the drug trade. John DeLorean was a legend of the automobile industry who rose to ...

With the Pepsi Challenge under attack by Coke, Pepsi needs a new ad campaign. So the company turns for inspiration to the biggest pop star in the world: Michael Jackson. Meanwhile, Coca-Cola has a new chief executive who’s convinced tinkering with Coca-Cola’s prized formula is th ...  Show more

Welcome to the Pepsi Generation. As Pepsi fires up a hot new ad campaign, Coca-Cola starts getting nervous. But a sudden plane detour through Ireland gives Coke executive Bill Backer inspiration for one of the most iconic ads of the 20th century. It seems Coke is on top once agai ...  Show more

The cola cops are coming. Pepsi, an upstart Coca-Cola imitator, grabs its rival’s attention by serving up its own beverage to unsuspecting soda fountain customers. Coca-Cola moves fast -- but it’s not enough to stop Charles Guth, Pepsi-Cola’s new owner and the head of Loft Candy. ...  Show more

Avec le Pepsi Challenge sous le feu de Coca-Cola, Pepsi a besoin d’une nouvelle campagne publicitaire. L’entreprise fait alors appel à Michael Jackson, la plus grande pop star du monde. Pendant ce temps, Coca-Cola a un nouveau directeur général, qui est convaincu que la formule p ...  Show more