The Current and Future State of Digital Adver...

AI is here to stay. That is a fact. How the luxury industry, a business segment that has always stood for delivering the best of the best products, services, and client experiences chooses to use AI requires deep consideration. Luxury Institute recently conducted a qualitative su ...  عرض المزيد

In Chapter 8 of Luxury Institute's latest podcast series, Extraordinary Customer Experiences (ECEs), we discuss Clienteling: an essential element of any customer journey. Clienteling, if approached as a means to earn, create and nurture trust, activate referrals, and be an ethica ...  عرض المزيد

When companies and organizations discuss digital transformation, they often focus on effective ways to drive technology adoption and transformation. Our guest today says there's much more to consider. After earning his MBA at William & Mary, J. Singh has spent 20 years working ...

<span style="font-weight: 400;">As many organizations struggle to keep pace with technological innovations, digital transformation is a top priority. </span><span style= "font-weight: 400;">Gerald Kane,</span> <span style= "font-weight: 400;">professor of information systems a ...

Marketing 6.0: The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan

ABOUT THE BOOK:

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Phili ...

<span style="font-size: 10pt;">Howard Tiersky is a successful entrepreneur who has been named by IDG as one of the 10 Digital Transformation Influencers to Follow Today and by Enterprise Management 360° as "One of the Top 10 Digital Transformation Influencers That Will Change ...