Back 2 Basics, Episode4, What is Advertising?...

بهالبودكاست القصير، أتكلم عن المعنى الحقيقي للعلامة الشخصية.العلامة الشخصية مو إنك تُمثل أو تتصنع، ولا إنك تشتري ماركات غالية وتستعرض.مو لبسك، ولا مظهرك، ولا سياراتك.علامتك الشخصية هي القيم اللي كبرت عليها، طريقتك، وجودك، وحتى موقفك بالحياة.العلامة الشخصية تطلع من داخلك، ما تنشرى ...  Show more

In this episode, we take a hard look at how Othaim Market is wrecking its own brand. By trying to be everything, hypermarket, supermarket, corner store, and cash-and-carry—all under one name, Othaim is failing to deliver a clear value to its customers. We break down why this stra ...  Show more

This episode we dive into the complicated world of advertising. Is advertising a good thing for society? What does advertising mean for us as individuals? Can you be authentic, and is authenticity what is lacking from advertising? What is the deal with those stupid Change commerc ...  Show more

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Show more

Podcast listeners, this is a Keynote and Q&A from AdWeek here in NYC. I love talking with people with in the industry and advertising world. There's a number of interesting themes and tactics at play during this keynote, and my overall thesis on how I see the Ad World. Sup ...

For those that like the more industry-focused discussions, this one's for you. 26 minutes of fire. Nothing gets me more excited than talking to industry vets about the state of the union of where the advertising industry is (as I see it), and where it's going. It's so crazy to ...