Pepsi Briefly Became the Sixth Largest Navy i...

When we think of the mob today, most Americans think of New York City -- and why not? After all, films, books and TV shows often depict New York as the heart of mob country. Yet, as the guys discover in today's episode, the story of the Italian-American mafia has a surprisingly d ...  Show more

In 1969, the Zombies had a song hit No. 3 on the Billboard charts. There was just one problem: the band had broken up two years earlier, and most people in the US had no idea. In today's episode, Ben, Noel, and Max explore how a deeply sketchy promo company created multiple fake ...  Show more

It’s 1984 and the cola war is neck and neck. After years of struggle, Pepsi looks ready to triumph over Coca-Cola. So Coke’s striking back by opening a new battlefront in the quest for soda supremacy: outer space. But its plan to send its world-famous drink into orbit won’t stay ...  Show more

In 1886, an Atlanta-area pharmacist created an American institution: Coca-Cola. Seven years later, their rival, Pepsi, debuted. Since then, the soda giants have battled for market dominance. How far would they go to come out on top? Learn more about your ad choices. Visit podcast ...  Show more

With world war on the horizon, Coca-Cola and Pepsi face a supply crisis. How to get enough sugar to continue bottling their sweet fizzy goodness? One man has the answer -- to secure its supply line, Coke must sell itself as the all-American cola. For GIs and liberated citizens th ...  Show more

Coke continues to grapple with Pepsi’s winning ads, but as Y2K nears both companies realize this isn’t just a cola war anymore. There’s more backlash for both companies, this time from schools. Coke and Pepsi are now seen as allies in America’s obesity. Both companies consider th ...  Show more